Advertising debates and potential argumentative essay topics
Social issues influence people within a society, and people strive to find solutions to them. Often, they are the consequences of factors extending beyond an individuals control. Social issues are the source of a conflicting opinion on the ground of what is perceived as morally correct or incorrect personal life.1 thought on 47 Debate/Persuasive Topics On Media and Advertising
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For example, do children have the capability of understanding some of the intricate marketing tactics? Do children posses the final buying power? Do marketers need to get permission from their parents? And do children understand the negative effects of some of the products advertised to them? These key questions will be analysed in relation to business pressures then recommendations will be made. 9:- Improves Business Reputation Just like it can ruin any business reputation, It can also improve business sales and reputation. Positive comments and sharing about a company can help them with sales and goodwill. Since people are free to share whatever they want on the social media, it can impact positively when good words are shared. The growth and development of media and advertising with the introduction of new technology has been fascinating. To any clear-thinking individual, we can see that it has total coverage in our modern society.
Here are some unique aspects of a discourse analysis to look out for when looking at media texts: Choosing the non-consumer part would not be very market friendly because as it has been seen from earlier parts of the essay; children have substantial levels of buyer power. It is would therefore be uneconomical not to tap this very valuable market resource. On the other hand, viewing children as docile consumers causes a lot of ethical controversies that have been raised earlier. Consequently, the most sustainable form of marketing should be viewing children as informed consumers. Marketers need to advertise and market their products in such a way that there will still be room for them in the future. This will be effectively achieved by informing children about marketing ideas. This will enlighten them and give them a very valuable asset; choice. (McGee and Heubusch, 1997) Regardless of all this potential returns that children can give manufacturers and their marketers, there are key ethical issues that arise in the discussion.
It can be a short film or a written notice. It must show how good or effective something is. Advertising is important for the customer because they are the one who will patronage the product that is being sold, without being aware of the product it will not gain a profit. With the help of advertising, the demand for the products will keeps on coming and it will be unending processed to the owner. People deserve to know the truth. We should always A social semiotic analysis would then create a group of themes to discuss. A theme might be: Women are represented as powerful in this text. Another might be: Most dental advertisements use scientific language to convince viewers. Sometimes the kind of content in the advertisements matters too. Advertisements that are created in such ways as to make children feel less about themselves if they lack that product may be deemed unethical. Also advertisements that will promote harmful products to children are also unethical. For example, there were certain toys from China that had an excess of chemical elements and exposed certain risks to children who were playing with them.
If advertisements posses those characteristics, then they may be considered unethical. The content is the stuff that you analyze within the text. Neuman (1997, p. 273) defines content as words, meanings, pictures, symbols, ideas, themes, or any message that can be communicated. To analyze this content, we might count the amount of positive versus negative statements about someone, how a camera frames someone as powerful or weak, the amount of time someone is given to speak, and so forth. Generally, content can be broken down into four categories: Certain groups of people are of the opinion that employers ought to create a work space that is comfortable and pleasing for the workforce. There are also those who feel that a more disciplinarian approach and more scrutiny of employees is essential to improve productivity. Personally, I believe that a positive environment where everybody is relaxed and comfortable produces the most productive working environment. This essay shall offer reasons and examples to support this point of view. Malcolm X said,The media's the most powerful entity on earth.
This research by seeker will shock you by showing how bad your health can be affected by the use of the social media. Marketing ethics is an area that deals with the moral principles behind marketing. Ethics in marketing applies to different spheres such as in advertising, promotion, pricing. However, for purposes of this essay, the ethics of advertisements will be dealt with especially in relation to children. (Mohandeep, 2001)) One of the prime times for advertising on TV is when children return home from school. Some people believe that targeting advertisements directly at children should be banned. 7:- Cheating and Relationship Issues Most of the people have used the social media platform to propose and marry each other. However, after some time they turn to be wrong in their decision and part ways. Similarly, couples have cheated each other by showing the fake feelings and incorrect information.
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They have the power to make the innocent guilty and to make the guilty innocent, and that's power. Because they control the minds of the masses. Advertisements (ads) have been circulating in society since the 1800s. Their purpose informs and updates people of new inventions, products, and ideas that are on the rise, to become a well-rounded and informed person in the world of marketing. According to CBS news, the average person views Discourse analysis explores discourses (messages circulating in society). It was created by Michel Foucault in the 1970s. It has become a very popular way of examining media texts to figure out how power is reproduced through media bias. Discourse analysis is very similar to social semiotics. In fact, I would recommend combining the two. However, discourse analysis is unique in that its focus is on power. It wants to explore how media silences some people and empowers others.
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Consequently, human rights groups claim that marketers should not target children that fall below that group. But that debate can be eliminated if children below those established ages are made aware of the commercial world. 10:- Helps in Building Communities Since our world has different religions and beliefs. Social media helps in building and participating in the community of own religion and believes to discuss and learn about it. Similarly, people of different communities can connect to discuss and share related stuffs. For example Game lover can join games related communities, car lover can join communities related to cars and so on. These are all elements that are meant to draw on childrens attention. Besides this, there may be certain activities expected to captivate children such a drawing, then those advertisements may be meant for them. Besides that, some advertisements may have characters that are designed for that demographic group. Sometimes some advertisements may be placed in publications that are usually read by children alone. They may also be placed in areas that have children. (Murphy et al, 2004) Societys Downfall to corruptive media advertising Social media being the greatest interaction in todays society has produced many tangible flaws by allowing communities to produce, share, and exchange ideas over the internet.
Quantitative approaches to media analysis use measurable scientific approaches to analyze media texts. These approaches will involve counting exact numbers, ratios, percentages, etc. to get objective facts about media representation. Below are the two major quantitative approaches to media analysis. You gather all car advertisements in the national archives of advertising from the past 3 years. Its 250 advertisements. You decide to conduct a media discourse analysis. You watch all advertisements, and take notes on: Media analysis is a research methodology used in mass communication studies, media studies, cultural studies, and the social sciences. It is defined as the analysis and critique of media. The aim is to understand medias potential to impact individuals and society. Media analysis has two main purposes: Different individuals and societies have different perceptions. Therefore, what is considered a social problem in one culture may be an entire typical event in another community.
Social networking has impacted the worlds lifestyles and is implanting significant influence on the technological generations. Peoples lives are surrounded by corruptive media, internet scandals, overbearing advertisements and interactive social sites; which have all become All these features can be deemed unethical if they will be seen or heard by children exclusively, For example, if the advertisement is placed in a publication that is read by children alone then this is unethical because there is not parental consent there or if it is broadcast at times when children could be watching without parental consent. (Lizabeth, 2001) 6:- Reputation Social media can easily ruin someones reputation just by creating a false story and spreading across the social media. Similarly businesses can also suffer losses due to bad reputation being conveyed over the social media. In most cases, people practice and promote social injustices because they are ignorant of the adversities. Nonetheless, several organizations are working on trying and eliminating these social problems. Below are some of the causes of social issues: To help sell a product or to make an announcement.
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5:- Promotion Whether you have an offline business or online, you can promote your business to the largest audience. The whole world is open for you, and can promote to them. This makes the businesses profitable and less expensive, because most of the expenses made over a business are for advertising and promotion. This can be decreased by constantly and regularly involving on the social media to connect with the right audience. Trying to attract quality traveler traffic is more challenging than ever. But our sites longevity and our robust advertising solutions give you a variety of targeted, easily-to-track ad placements that let you reach highly qualified travelers in each phase of the booking cycle. 8:- Health Issues The excess usage of social media can also have a negative impact on the health. Since exercise is the key to lose weight, most of the people get lazy because of the excessive use of social networking sites. Which in result brings disorder in the routine life.
Furthermore, when a person becomes famous they also automatically become a role model to other members of society so naturally they cannot expect to be have a private life. The moment they engaged with the benefits of being a celebrity is the moment they decided to give up their personal life. It is up to them how well they deal with this fact and whether they allow it to effect their lives or not. For example, David Beckham is one of the most famous people in the world and although he has at times suffered from overly zealous members of the press he has managed to manage this and remain a happily married family man. Media content analysis can be conducted in multiple ways. But, media analysis has two core elements that must always be looked at systematically: the text and its content. It should be noted that some countries like Sweden have argued that children can understand the effects of commercial marketing after reaching the age of twelve; some have suggested four and others ten. They claim that at that point, be it 4, 10, or 12, children can understand the commercial world and the exploitation tendencies that their worlds present them.
- How many advertisements depict women
- What roles women take in the advertisements
- How women are spoken about in the advertisements
- Etc.